One point of this article is how "self-funding allows you to remain in control of your destiny". It goes on to share L2L's story of foundation and how self-funding has been an important aspect of growing quickly and effectively. L2L's Tyler Whitaker said, "Taking money when appropriate makes a lot of sense, but self-funding the company lets you control your own destiny. When bootstrapping, you have fewer outside influences, which helps you stay focused on growing the business. If you are living and dying by actual revenue coming in from customers, you prioritize things that drive revenue rather than things that might not be as important if you have money to spend".